Schneider
Buying behavior of younger generations is shifting towards sustainable solutions due to increased environmental awareness. Companies that prioritize sustainability, like Patagonia, have seen strong growth, thanks to their environmentally friendly practices, transparency, and responsible supply chain management. On the other hand, fast fashion companies like H&M have faced backlash and financial losses due to their negative environmental and social impacts. …
Schneider, LogR 2023, 33-35